What does an SMM manager do: advantages and disadvantages of the profession

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Social networks have long ceased to be perceived only as a platform for entertainment and communication with friends. It is a powerful marketing tool, which is professionally managed by an SMM manager.

An SMM manager is a specialist who promotes products or services, develops a brand, and is responsible for maintaining and filling accounts on Odnoklassniki, VKontakte, Facebook, Instagram, and other social networks.

The specialty is related to advertising, PR, design, communications, as well as analytics and the IT sphere. The functions of an SMM manager may vary depending on the size of the company and its goals. Sometimes it is only necessary to develop a strategy and create content, and sometimes a specialist performs the tasks of a targetologist and designer.

What are the responsibilities of an SMM manager?
Developing a company promotion strategy. Studies social media marketing service key products, target audience and competitors. Based on the analysis, creates a content plan and agrees with the manager.
Content creation, setting tasks for the designer, publishing posts according to the content plan.
Communication with subscribers. Responds to comments and personal messages, monitors negative statements, participates in discussions and influences audience activity.
Attracting new subscribers. Comes up with projects and competitions, negotiates with other publics and bloggers about advertising.
Analysis of indicators. Determines which posts received the most views and comments, how many clicks there were on the site, how many subscribers came thanks to the advertising campaign.
Testing new tools. Follows updates on social networks, uses new features to promote accounts.
The importance of social networks continues to grow: people communicate, make purchases, read news, and undergo training. Almost every company has its own account on social networks to promote products and interact with customers. This means that the demand for specialists is only increasing.