Planning the marketing budget is important to ensure that the company's

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Accommodate marketing expenses in your company. And that works very well for medium and large companies. But on the other hand, small businesses may face a resource constraint. In this case, the best method is to start from the value that can be made available to the sector and then distribute it among the planned expenses . This process is basically a matter of allocation. If you only have $, for marketing next year, how are you going to allocate that money among budget items? To do this, of course, you must take into account an estimate of how much each item will cost and be aware that you will need to make a much greater effort to negotiate prices and reduce costs. You may have to eliminate some less important elements in your planning. Therefore, it is essential to keep the sector's

strategic goals in mind and prioritize the items that will really have Chinese Australia Phone Number List an impact . Why make a marketing budget? We have already talked a lot about how to budget for the marketing sector of the company. Before concluding this post, we are going to reinforce the importance of this practice. Planning the marketing budget is important to ensure that the company's resources are being used well . In this way, waste is avoided in activities that will not bring a return or even opting for more expensive options without a good reason. A well-made budget is also a security for the company's plans and perspectives . When there is a budget, you





can compare what was planned with what is actual , determining whether expenses are within what was planned and authorized at the beginning of the period. This way, you will know that your company's resources are not used randomly. Do you want to learn more about marketing and, above all, about digital marketing? Rock has prepared an entire ebook focused on how to apply digital marketing to your business ! Share Tassia DiasRock author vector Author Tassia Dias Subscribe and receive the contents of our blog Receive first-source access to our best posts