Google provides you with a tool to help

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Instinctive keywords List the keywords that come to mind. Dont forget, above all, you are also an Internet user and you also Google! Do not hesitate to call on your colleagues and in particular the sales, technical and aftersales services who come into contact with your targets on a daily basis. They will have plenty of information on wording that they can use, especially at the very beginning of their purchasing consideration. Also remember to use the information you have collected through persona interviews!  Competitor keywords What is valid for your website is also valid for that of your competitors.


You can analyze your competitors websites to identify the keywords they use most often and Albania WhatsApp Number around which they have worked their SEO strategy. For this, you can use tools like SEMRush . They will allow you to identify the keywords used by your competitors for the SEO of their website and to compare the state of your SEO on these expressions.  Keywords obtained using Google  you define keywords . An additional source for choosing your keywords. You can also use Google Search Console to check which pages are the most visited on your website and which keywords have brought the most visitors to your website.





From then on, you can identify the keywords that allow you to attract the best, most qualified visitors and generate the maximum number of leads.  Vital keywords These are the words essential to your business. The words you absolutely use to describe your activity. Do you have an online clothing store? Your vital keywords will be clothing, shop, pants, Tshirt etc. Do you have a real estate agency? Your vital keywords will be sale, rental, house, apartment  Important keywords Important keywords are words used to describe your business but which taken alone do not define you in a relevant way. Example, my city, Le Havre.