Google Analytics FAQ 4: answer your questions

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On July 23, 2023, Google Analytics Universal will be turned off and Google Analytics 4 will arrive in its place to open a new era in web analytics . Google Analytics 4 will revolutionize the way a website's data is measured, which is why there are many questions that arise for marketing specialists and company managers and directors about this migration: How is it done? When does Google recommend doing it? What happens with the data obtained so far? We answer the 10 frequently asked Google Analytics 4 questions that our clients ask the most.

The 10 most frequently asked questions about Google Analytics 4
In order to understand and prepare for the analytics paradigm shift, we give you answers to some of the most common questions about Google Analytics 4.

1. Is it mandatory to switch to Google Analytics 4?
If you want to continue having updated data related Mexico Mobile Number List to your website, the answer is yes. It is mandatory to switch to Google Analytics 4. The reason is that Google Universal will not be updated. It is not that historical data is going to disappear; You will be able to continue viewing them for at least 6 months from July 2023. However, all new data relating to your website will be in Analytics 4.



2. What is the time limit to make the change?
Google has notified all property owners on Google Universal that they will no longer record new data starting July 1, 2023 . This means that the deadline is long enough to make the migration in time, without losing data or reports along the way.

Additionally, GA 360 customers will have three more months (until October 1, 2023) to make the switch.

3. How do I switch to Google Analytics 4?
The process is somewhat complex , and requires advanced knowledge of analytics and Google Analytics 3 and 4 to execute it. New configurations, changes in report definition, and settings that were perhaps easier to parameterize before. This is why the migration must be carried out with a professional team.

Since getting used to the new reports is not easy, the recommendation is to maintain Google Analytics and leave the arduous task of configuring events and parameters to specialists with experience in web analytics, such as those you can find at Proun. It is essential to carry out a controlled and precise migration process to Google Analytics 4 in order to successfully exploit the functionalities of this new platform.