Why are B2B companies finding it more and more difficult

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Take the example of a content marketing agency, which offers its content creation services to B2B companies . Content designed according to the buyer journey of their target could be: Discovery:  to find new customers? » In this informative and very broad article, several explanatory factors would be given. Among them, the fact that traditional marketing techniques are running out of steam and the need to find new means of customer prospecting.


In conclusion, the article would discuss the fact that faced Phone Number Data with these challenges, content marketing is an interesting alternative. Evaluation: “The 10 good questions to ask yourself before adopting B2B content marketing” Here, we consider that the target has realized that it must use new strategies to generate leads. But she still hesitates between doing a paid acquisition campaign like Google Adwords, doing SEO optimization, or doing inbound marketing... It is then a matter of guiding her choice by showing her how and why to offer content.




marketing is best suited to its needs Purchasing: “Should you internalize or outsource your content marketing strategy? » The prospect here decided to use content marketing, this is the solution he chose. However, he doesn't yet know who to entrust her to. It is then a matter of showing him that this agency is the best. Read also: Content marketing: what content according to the buyer journey? 3. Rely on a publishing schedule You have now defined your personas and are aware of their buyer journey.