Buying all the new year’s goods At this time,

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if we emphasize the “cheapness” that JDcom has always wanted to focus on, highlight the discounts and discounts, and combine it with the theme of the live broadcast, it may be easier to stimulate orders Xiaohongshu defines the words for oral broadcasting The original intention of "Your Life Guide" is to strengthen the positioning, but there are also problems from the user's perspective Many users may have heard of Xiaohongshu for the first time, and the "Life Guide" is too formal and the cost of understanding is high How to define B-end products and B-end product manager methodology Compared with C-end products, the biggest feature


of B-end products is that they are oriented to users in specific fields and the number is much smaller, but they Rich People Phone Number List focus more on in-depth exploration of the operating procedures in users’ professional fields - that is, they are more professional and business-oriented The integration is closer View details > If you want users to download and experience it immediately, you can consider emphasizing in the sketch that everyone around you is using Xiaohongshu (let the mother say that all her friends are using Xiaohongshu and seem to have fallen behind before using it or something) You can find everything by searching on Xiaohongshu 3 If you cooperate with an IP brand such as the Spring Festival Gala, which has great topicality and endorsement effect, you should do your homework to maximize its use This year’s brand side will focus on





building momentum in the early stage, undertaking in the mid-term, and in the later stage The extension is not very sufficient (The cooperation is hasty? From the early stage, the volume of B-side investment and promotion has not been high Many brands have obtained the linkage investment information relatively late The pre-heating of the C-side has not been sufficient Mid-term (broadcast period) The undertakings within each terminal are a bit messy In the later period, it was a good opportunity for JDcom to use skits to promote its own live broadcast e-commerce, but there was no deeper cooperation and promotion If you want to