Very likely that a hybrid model will arise combining contextual targeting and targeting based on users digital signals such as the type of device or language Final thoughts Contextual targeting is a surefire way to maintain brand safety in times of fear and uncertainty By analyzing the page context with the help of advanced contextual intelligence tools you can avoid topics of your own choosing and essentially manually choose where your ads appear Advertisers.
Brand Safety Contextual targeting OLEKSII BORYSOV Oleksii Phone Number List Borysov is the Vice President of Product at MGID and has over years of experience in the AdTech industry Oleksii is an expert and recognized leader in the industry always looking for innovations that deliver results At MGID his role focuses on innovation leadership bringing proven solutions and finding new ways to improve our core product the MGID global advertising platform Oleksii built the.
Data science unit from scratch and was responsible for leading them in implementing new features Cookie Optimization of supply routes Ad Tech Insights MINUTE READ With the introduction of supply path optimization in digital advertising advertisers and publishers are able to achieve greater profits thanks to improved transaction processes However you might wonder why this additional optimization has become a necessity.