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It is understandable that if google highlights an excerpt of a web page in a featured snippet, this will result in a significant increase in traffic generated to the website. From , google will emphasize even more the fundamental role of featured snippets , in the creation of which it is best to target and use relevant keywords and related searches to map the search path of a user query. . Video format for investing and producing content is it better to watch a one-minute video or read a -word text the answer comes from the billion visits per month recorded by youtube, the most visited website in the world.
According to research conducted by cisco, within a few years video content will prevail over all other formats in terms of use . It is no coincidence that google has also included videos in featured snippets. This data certainly encourages the construction of an seo strategy that takes into account and gives prominence to videos, as long as they are optimized in terms of content, tags, descriptions, titles and speech transcription for better indexing. A seo expater bangladesh ltd useful exercise if we want to optimize a video for youtube is the following type the topic relating to your video in the search bar and observe the results. Thanks to this work it will be possible to more easily understand the user's search intent and why they came to your content.

Speaking of video, will be the crucial year for a fundamental google acquisition. For some months now, the search engine has offered the possibility of indicating key moments so-called markups within the video. Clip markups are a way to tell google about certain details about your videos. These details are useful for indexing the same. How does the markup system work the indexed clip is accompanied by a timeline indicating the points at which a certain topic or theme is addressed . Users can jump from one point to another on the line based on their needs and interests.
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