The demand for high-quality content has been huge since digitalization.

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But how can the need for content be satisfied? In the future, content sourcing can also be a way for you to get more content with limited human resources. In this blog post you will find out exactly what is behind the process of content sourcing and how best to go through the process. Get the most out of your content with our content audit e-book including a free content audit template. Click here and download! TABLE OF CONTENTS What is content sourcing? As part of strategic content planning, you can't avoid content sourcing! Not everything that can be found on the World Wide Web is written from scratch.


As the term “sourcing” suggests, you just need to know the source of good content . The main goal is to obtain efficient content from various, well-researched sources. The primary question for every content manager is: Where can good sources be Phone Number found? What media should you watch? On the one hand, these sources are used for research to create your own text, but on the other hand, good content is shared. Using external sources for content is intended to reduce costs. Examples of content that can be created with content sourcing: Editorial content Content from other department areas Digital content Analogue content Content from market leaders Industry news Content sourcing plays an important role in content production .





Sourcing sits between content planning and creation . Afterwards, the distribution must be carried out and the media content made public. Content sourcing The sourcing method can be divided into internal and external sourcing. Internal content sourcing Go to Content Search on your own website or browse the online archive. You will definitely find one or two content gaps or an approach where you can easily build on it. The goal is to create content that offers your users added value.