The media are the supply part of the system
This provides advertisers the opportunity to reach their audience on different platforms, maximizing campaign coverage.Globalization of campaigns : It is possible to adjust strategies and messages to adapt to different regions and cultures, expanding the reach of the brand globally.How to implement a programmatic advertising campaign?To implement a campaign in the programmatic advertising ecosystem, it is necessary to know who intervenes and when.
Advertisers are the demand for this system and reach the programmatic platform Bolivia WhatsApp Numberthrough a media agency or a marketing agency that is responsible for making the connections through the so-called Trading Desk or " negotiation table ." At this stage, the agency specifies the budget and needs of its advertising client, to define the programmatic purchase with this data. and make their available spaces available to sell to the network, indicating their price and the type of advertisers they accept.
https://lh7-us.googleusercontent.com/tRit_ADrJSOKfaWpArWNP0kFdINpPNcBFE7qH9Ga8ulbrZGk_N6GbjA9IQSgZtFyoBtF7BWuQKjztGai2DtfiIoJeEc285oUxvpRSf8pBXiDpLhf_8-10jPaGRs5HYYImJow2NySAZO-HZ3W21y9Pf8
The meeting point of advertisers with the media (publishers) is a space called Ad Exchange or “ Ad Exchange Platform ”. Here demand is connected through the Demand Side Platform (DSP) and supply from the so-called Supply Side Platform (SSP).« Today's ad exchanges enable so-called real-time bidding (or RTB) on inventory that is bought and sold in 100 milliseconds per transaction, faster than the blink of an eye.» Source: Harvard Business Review Once the process is complete, which lasts seconds and may or may not include an auction, the ads are displayed in the media according to the segmentation proposed by the advertiser.
頁:
[1]